Verify your customers' ages
From October 1, 2024, any online business that sells alcohol and tobacco in Denmark must verify customers' ages. Previously, customers only needed to tick a box to self-report their age without having to verify it. The new law makes digital age verification as secure as in physical stores, where a cashier can request a valid ID.
... without knowing their exact age
Age verification with MitID has always been possible, but full MitID verification includes unnecessary data like names and CPR numbers, with potential privacy implications.
Our solution solves this by only showing whether the customer is old enough...and nothing else.
“We chose Criipto's solution for our customers because it's easy to implement, and Criipto supported us throughout the process. For many small businesses, the new law may be an unavoidable burden, so compliance needs to be made as simple as possible.”
If you can’t handle the integration on your own, our partners 22 Grader, ePay, NoPayn, Bewise, and CLKWEB can assist with our MitID-based age verification solution.
Shopify App Store
Our partner, 22 Grader, offers easy and quick installation of MitID-based age verification based on MitID directly from the Shopify App Store.
ePay
With ePay, customers verify their age at the time of payment. MitID-based age verification is available for standard payments as well as on platforms like Magento 2, WooCommerce, Shopify, and Shoporama.
NoPayn
NoPayn is a Payment Service Provider (PSP) that has built a Shopify app featuring MitID-based age verification.
Bewise
Bewise has made it easy for online store owners to integrate MitID-based age verification into nine different e-commerce platforms: Shopify, WooCommerce, Dandomain, Wannafind, ScanNet, Prestashop, Magento, Umbraco, and Smartweb.
CLKWEB
CLKWEB offers a simple plugin for MitID-based age verification into Magento 2.
Ideal Shop
Webshops that use Ideal Shop can easily get started with MitID-based age verification by activating it directly in the platform.
Secure and certified solution
Criipto is a certified MitID broker. Our solutions are trusted and used in sectors with high security requirements.
Easy to configure, quick to implement
Start testing for free and get direct technical support from our developers via Slack.
No GDPR hassle
You only receive the information you need, without extra data to be handled under GDPR.
Full compliance
Ensure compliance by October 1, 2024, by integrating MitID-based age verification yourself or with support from our e-commerce partners.
How others use age verification
How others use age verification
Delivery services
Delivery services offering alcohol, tobacco, nicotine, or over-the-counter medicine must restrict access to customers below the legal age. Age verification based on MitID significantly reduces the risk of delivering age-restricted products to minors and helps prevent fraud.
Retail and e-commerce
With the growth of online shopping, reliable age verification is a necessity for retailers and e-commerce platforms that sell age-restricted products.
“While looking at security, reliability and ease of use when considering our partner, we found Criipto's no-nonsense integration options and competitive pricing ahead of the curve while still delivering on all of our remaining demands.”
The law was passed on June 4, 2024. Its full title is "Law on Amendments to the Law on Tobacco Products, the Law on Electronic Cigarettes, and the Law on the Prohibition of Selling Tobacco and Alcohol to Persons Under 18."
It is part of a plan to reduce the underage consumption of tobacco, nicotine, and alcohol
You can read the full text of the law here, or review the key provisions and formulations that we have selected.
How does the new law affect online alcohol sales?
The new law requires online retailers of alcoholic beverages to implement a digital age verification system.
This system must ensure that the customer is at least 16 years old for alcoholic beverages with an alcohol content of 1.2% to 16%, and 18 years old for alcoholic beverages with an alcohol content of 16% or higher at the time of purchase. This aligns online alcohol sales with in-store sales, where age verification is performed by the seller.
What does the new law mean for online retailers of tobacco?
The new law requires all online retailers of tobacco, tobacco substitutes, and herbal smoking products to implement a digital age verification system.
This system must ensure that the customer is at least 18 years old at the time of purchase. This aligns online tobacco sales with in-store sales, where age verification is performed by the seller.
When does the law take effect?
The law takes effect on July 1, 2024, with certain provisions coming into effect on October 1, 2024.
What is an age verification system?
An age verification system is an IT system that electronically verifies the consumer’s age in accordance with the established age limits.
What are the consequences of not complying with the law?
Violation of the law may result in fines for the retailer. If the violation is severe or repeated, it will be considered an aggravating factor.
What must I do as an online retailer to comply with the law?
As an online retailer, you must implement a digital age verification system that effectively verifies the buyer’s age at the time of purchase. This system must be operational no later than October 1, 2024.
We offer a digital age verification solution that can be easily integrated into your sales process. Our system ensures compliance with all legal requirements and protects your business from fines and sanctions. Contact us for more information on how we can help your business implement the age verification system before the law takes effect.
Want to know more about age verification?
We have written an article that provides a good overview of age verification in Denmark.
The price covers everything.
There are no additional costs for subscriptions, setup, or MitID transactions. You are only charged for successful logins; login attempts are not included.
This service is GDPR-free, which means you receive less data compared to our Verify product. You pay to receive less data, which doesn't need to be stored according to current GDPR guidelines.
The price covers everything.
There are no additional costs for subscriptions, setup, or MitID transactions. You are only charged for successful logins; login attempts are not included.
This service is GDPR-free, which means you receive less data compared to our Verify product. You pay to receive less data, which doesn't need to be stored according to current GDPR guidelines.
Small
- 500 verifications: 450 DKK / month
- 0,90 DKK per MitID-based age verification
Medium
- 1.000 verifications: 820 DKK / month
- 0,82 DKK per MitID-based age verification
Large
- 5.000 verifications: 3.300 DKK / month
- 0,66 DKK per MitID-based age verification
Do you have more than 5,000 verifications per month?
Talk to us about your use case and get a customized offer.
Talk to us about your use case and get a customized offer.